Consumer Fair

SPEAKERS

Khairy Jamaluddin, a former Malaysian Minister of Health, played a crucial role in the country’s COVID-19 response by leading healthcare digital transformation and vaccine distribution efforts. Before that, as Minister of Science, Technology, and Innovation, he was instrumental in vaccinating the population and combating misinformation. Khairy is also the co-host of Southeast Asia’s No.1 current affairs podcast, “Keluar Sekejap,” and is now a prominent public speaker and commentator on political and economic issues. An Oxford and UCL graduate, he is widely regarded as one of Malaysia’s leading voices.

Randi is a sustainability expert and social entrepreneur dedicated to empowering rural and Indigenous communities across Indonesia. As the founder of HANDEP, a social venture supporting sustainable crafts, he has been recognized by Forbes 30 Under 30 (2022) and Impact Heroes of the Asia Pacific (2021). With expertise in rural development, supply chains, and cultural business, Randi works with communities, governments, and organizations to drive long-term impact through locally-adaptive and ethnographic approaches.

Malaysian-born Mr. Teo Ah Khing is a Harvard-trained architect, entrepreneur, and philanthropist renowned for his visionary leadership in master planning and nation-building projects. As Chairman of Teo A. Khing Design Consultants (TAK), he has led internationally recognized developments such as Meydan City and Kenyalang Smart City. With over three decades of cross-industry success, he is also known for his dedication to sustainability, innovation, and charitable initiatives—contributing over USD 50 million globally through the TAK Foundation.

Haji Abdul Saman is the President of the National Chamber of Commerce & Industry Brunei Darussalam (NCCIBD), where he champions private sector growth and regional economic collaboration. He plays a key role in strengthening cross-border business ties and actively supports the development of MSMEs and digital transformation, in line with Brunei Vision 2035.

Dr Hazwan Haini is a Researcher at the Centre for Strategic and Policy Studies (CSPS). Prior to joining CSPS Dr Hazwan has spent several years as an academic at the University of Brunei Darussalam, and Loughborough University, with extensive experience in teaching and research. Dr Hazwan has a PhD in Economics from Loughborough University, UK. Dr Hazwan is the current Head of Economics and Finance Unit at CSPS and lead a number of projects at CSPS including the Brunei Economic Outlook, the development of the Science, Technology and Innovation Framework with MTIC, and others. He has published several high-impact papers including World Development, Journal of Travel Research, Annals of Tourism Research, and Resources Policy. He has been awarded several research grants and has achieved the Research Excellence Award at UBD.

Muhammad Saiful Azzam Haji Sarpudin is the Manager of Startup Development at the Brunei Economic Development Board, where he leads efforts to enhance the startup ecosystem and support the growth of emerging ventures. With over a decade of experience, Azzam heads a team responsible for developing early-stage programs and forging strategic collaborations that drive entrepreneurial growth. He also serves as the General Manager of Brunei Innovation Lab, a public-private partnership platform focused on advancing national innovation, cultivating digital talent, and empowering technopreneurs. Through both roles, Azzam plays an active part in shaping Brunei’s digital economy and innovation landscape.

Dr. Diana Cheong is the Executive Director and Chief Researcher at the Centre for Strategic and Policy Studies (CSPS) in Brunei. With over 20 years of experience in sociology, public policy, and economic development, she is a leading policy researcher and consultant in the country. She has led numerous groundbreaking studies in areas such as youth development, poverty, employment, and national planning. Her major projects include research on Brunei Futures and Strategic Foresight, drug abuse among youth, alternative energy, land use strategies, and financial literacy. She also played a key role in developing the Brunei National Youth Policy and Strategy 2020–2035. Dr. Cheong is also active in designing and leading executive development programmes in public policy, research methods, and strategic planning.

Firdaus serves as the Head of Facilitation and Coordination at the Investment Promotion and Facilitation Department (FAST), which works closely with investors across key sectors—including downstream oil and gas, food, tourism, services, and ICT—to navigate regulatory processes, establish operations, and deliver high-impact projects.


He oversees both the Investor Concierge Program, which provides personalized guidance and support to investors at the early stages of their business journey, and the Aftercare Program, which ensures the long-term success and integration of over 20 foreign direct investment (FDI) companies in Brunei’s economy.
Prior to his current role at the Brunei Economic Development Board (BEDB), Firdaus spent over a decade at the Ministry of Foreign Affairs, focusing on bilateral relations and representing Brunei at the Permanent Mission to the United Nations

Irene Chow is the co-founder of Kommunihub Co., a Brunei-based social enterprise promoting experiential tourism through cultural immersion, team building, and community engagement. With a professional background in banking, investment, and tourism, Irene blends business acumen with a passion for cultural heritage. Since 2018, she has worked closely with rural communities to design impactful tourism programs that benefit local livelihoods while offering visitors an authentic Brunei experience. Under her leadership, Kommunihub has received national recognition for its innovative approach to grassroots tourism and continues to grow through cross-sector collaborations and purposeful storytelling.

Tiyah Yunsi is a dynamic ecosystem builder passionate about driving digital transformation, partnerships, and inclusive innovation across Southeast Asia.

A trained geologist turned tech leader, she currently serves as the Country Manager for PGI Data, an Indonesian system integrator expanding in Brunei. Tiyah brings over 7 years of experience in business development, project management, and stakeholder engagement, working across government, enterprise, and startup ecosystems.
Beyond her corporate role, she is an active advocate for youth empowerment, communitybuilding, and smart collaborations — believing that the strongest ecosystems are built through authentic connections and shared purpose.

Shazali Sulaiman is the Founder and Partner of Shazali & Partners and an Independent Director at Baiduri Finance Berhad. With over 36 years at KPMG Brunei, including time in KPMG London, he brings deep expertise in banking, finance, oil and gas, and government-linked companies. A UK-qualified Chartered Accountant, he chairs the Brunei National Accreditation Council on Accounting and Management and serves on various national and regional committees. Shazali is also a council member of the Brunei Institute of Certified Public Accountants and ASEAN Federation of Accountants, and has shared his insights as an adjunct professor and speaker at local and international forums.

Jenny Malai Ali, now the Managing Director of Kristal Media, is a distinguished figure in Brunei’s broadcasting and events industry. Known for her calm and commanding presence, she has been the voice behind numerous major state and corporate ceremonies. Her professionalism and eloquence have taken her to international stages, where she has introduced world leaders at high-level events and conferences. With years of experience and a strong media presence, Jenny now leads Kristal Media into a dynamic new era, shaping the future of communications and content in Brunei and beyond.

PROGRAMME

WEDNESDAY, 25TH JUNE 2025

Morning Session

WEDNESDAY

25 JUNE 2025

Afternoon Session
The Ascend Forum: Knowledge Exchange & Regional Collaboration

WEDNESDAY

25 JUNE 2025