Bandar Seri Begawan - With a view to promote Taiwan-invented products in the Brunei market, Hsieh Hsin-Ming, chairman of the Taiwan Invention Products Promotion Association, led a delegation of 16 companies from Taiwan to participate in the 10th Consumer Fair (CF10) which is being held at the BRIDEX Hall in Jerudong.
According to a press release, the Taiwanese products being exhibited include decorative items, portable scanner, recording equipment, paper airplane, magnetic toys, driving recorder, 3-D camera, massage chair, solar energy powered mobile charger and sanitary facilities. Local companies are welcomed to approach the Taiwanese exhibitors to discuss co-operation and trade.
Bandar Seri Begawan - The tenth instalment of the Consumer Fair (CF10) ended with a high-note with winners of various competitions and lucky draws awarded their respective prizes last night at BRIDEX Hall, Outdoor Stage Area in Jerudong.
Wee Khai Hong, winner of CF10 grand lucky draw, drove home with a Toyota VIOS (Auto) after his entry was picked among thousands of other contestant. Other winners won air tickets to destinations such as London, Shanghai, Thailand, Singapore, Kuala Lumpur, Manila and Kota Kinabalu. Electrical items such as Philips television sets were also up for grabs. The second lucky draw had prizes that ranged from IT gadgets to home furniture. The grand prize for this "mini lucky draw" was a HP WOOS Touchpad Tablet.
For entry into this draw, visitors had to fill out a survey form giving their views on the fair. Other winners include the DIY salad-eating competition, a public bidding conducted by New Motors Sdn Bhd, Nerf games tournament, 'Betul-Betul Kaw' competition and many more. The CF10 prize presentation festivities were a fitting end to the five-day consumer fair which attracted throngs of people interested in the countless shopping offers, healthy activities and opportunities to win prizes. Over the years the fair have grown in size and so has the attendance. Every part goes on to prove it has been better than the previous one. As of press time last night, organisers of CF10, Sunlit Advertising revealed that 130,708 people visited the fair for the whole five-day.
Bandar Seri Begawan - Royal Brunei Airlines' (RBA) holiday packages and competitively-priced airfares are selling very well at the 10"1 Consumer Fair (CF10) being held at BRIDEX Hall in Jerudong.
Holidaymakers thronged the RBA booth on the third day of CF10 to buy promotional airfares to destinations such as Singapore and Bangkok. Holiday packages to Bangkok, Hong Kong, Shanghai and Singapore were especially popular for families. Nurul Suzainee Abdullah, Manager of Product Development at RBA said RBAs holiday packages offer convenience for travellers as essentials from airfares to accommodation and transportation are included. She added that customers travelling in larger groups are "able to customise their own packages upon request" with special rates by contacting RBA or its ticketing agents.
She also revealed that the holiday packages are popular with families. "The response to RBA's holiday packages at the CF10 has been very encouraging." RBA is also giving customers purchasing tickets on RBA's website www bruneiair.com or holiday packages at the booth the opportunity to participate in a lucky draw to win holiday packages. To increase efficiency at the CF, the manager said customers are also able to book their holiday packages with a minimum deposit and pay at a later date. A B$40 discount on holiday packages are also applicable for any bookings made at the booth.
An aerial view of some of the booths at the 10th Consumer Fair at the BRIDEX Hall, Jerudong.
COME on down to the 10th Consumer Fair at the BRIDEX Hall, Jerudong and visit Intracorp (B) Sdn Bhd, one of the leading retailers of consumer electronic products and furniture and the sole distributor of AKIRA brand products, at its booth number 44047. COME on down to the 10th Consumer Fair at the BRIDEX Hall, Jerudong and visit Intracorp (B) Sdn Bhd, one of the leading retailers of consumer electronic products and furniture and the sole distributor of AKIRA brand products, at its booth number 44047. Throughout the five-day event, Intracorp has been offering wholesale prices on its products, including for top electronic brands featuring 22" LCD to 46" 3D LED TV.
Some of the furniture on offer includes sofa sets and sofa beds including comforter sets. Intracorp is also introducing new electronic items such as the dual steam ironing and cleaning system, rhythm tapping cushions, and dry steam cleaning systems vacuum, all at unbeatable prices and only at the fair. Intracorp (B) Sdn Bhd's value-for-money market positioning for its products will continue to penetrate the mass-market segment, while further investing in the areas of quality assurance and control, product enhancement, sales and marketing, after-sales service and customer care. The AKIRA Shield gives additional warranty for selected items to its customers, giving them greater satisfaction and peace of mind.
Kevin Wang (2nd R) demonstrating a mobile image processing integration platform developed by Taiwanese firm Jing Fung Technologies Co Ltd to Albert Ching Shyong Huang, the Representative of the Taipei Economic and Cultural Office in Brunei, at the 10th Consumer Fair held at the Bridex Hall in Jerudong.
A GROUP of Taiwanese companies participating in the 10th Consumer Fair is looking for local partners to distribute their products in Brunei. With a view of promoting Taiwan-made products to the Brunei market, 16 companies from Taiwan are showcasing a diverse range of products from creative decoration items, portable scanner, micro-recording equipment, creative paper airplanes, magnet toys, driving recorder, commercial 3D cameras, health massage chair, mobile solar energy to patient sanitary facilities. At least one company has managed to find a local distributor to promote their latest invention known as the 'Magic Scan', a portable scanner that allows users to scan documents and convert them into digital format. The maker of Magic Scan, Corriga Technology Co Ltd, has found a potential partner in BTC Stationery and Printing Co, a local stationery company, to distribute the gadget in Brunei.
"We have two kinds of product that we are promoting at the show (CF10) for the portable scanner. We already found BTC Stationery and Printing Co, so now we are looking for a partner for our solar product," said the manager of Corriga Technology, Carol Lin. "We are happy to have found a local distributor here," she said. Kelvin Chua, a representative of BTC Stationery and Printing Co, said the company would try its best to promote the technology here. "It's not an official deal yet, but we've verbally agreed to push at least five units per month from now on, their initial requirement is 10 units per month, but I have to see the demand here first," he said. He added, "I cannot promise 10 units. 10 is too big for Brunei market".
Another unique product being showcased at the Consumer Fair is a mobile image processing integration platform developed by Taiwanese firm Jing Fung Technologies Co Ltd. "It's a very smart photo studio, in simple terms. It can basically lower down the time to take and post-process a photo, because it's very fast and efficient. "In normal photography, you have to take a picture and edit it afterwards. "The editing phase takes a long time. This (system) allows you to edit at the same time, edit the photo in real time," said Kevin Wang, the company's marketing manager.
Photo editing can be done by making quick adjustments to the light, saturation, hue, sharpness and also the contrast of an image through software developed by the company. "We are looking for a partner from this region, basically a local partner for this product. I only want one special distributor to push however many he wants.
"Our main purpose here at the fair (CF10) is to look for agents and distributors," he said. The General Manager of Mika Enterprise Co Ltd, Mika Tsai, said that the main purpose of the company's participation in CF 10 was to look for a local distributor to market their product. Mika, whose primary export product are computer and computer peripherals, headphones and software packages, is participating in the Consumer Fair for the second time. "We came back to participate in the consumer fair because we see a lot of potential here. The market is viable," said Tsai.
A vendor interacts with customers at the tenth Consumer Fair held at the BRIDEX building in Jerudong.
LANGUAGE barriers are preventing foreign participants of the Consumer fair from maximising the effectiveness of their sales talks, representatives of Taiwanese companies participating in the country's biggest consumer expo said. Some of the companies had to employ the services of part-time translators as most of the Chinese speaking business owners had limited understanding of the English language. "The (business) prospect is good for me, however, it was better previously and the main reason is language, communication," said Mika Tsai, who spoke to The Brunei Times through a translator. Taiwanese companies would normally rely on translators whenever they take part in regional and international exhibitions, she said. "What I can say for now, obviously, when they (Taiwanese firms) come here, they need translators. "So normally we would rely on our translators to brief about our goods and product to customers," she said.
This is not the case at CF10 where the "players are the translators", she said, adding that some of the businessmen could barely speak English. "It depends on their luck really, if they get good interpreters, then business will be good for them." Marketing Manager of Jing Fung Technologies Co Ltd, Kevin Wang, said that his company did not bring its interpreters to CF10, and instead engaged the service of a local marketing representative for translation purposes. But "some (of the) translators cannot translate Chinese to English very well", he said. "A lot of people here speak English, even the Chinese here speak in English," said Wang, who was also speaking via a translator. "So for Chinese-speaking businessmen, it's hard to communicate, like Mr Wang here, his knowledge of the English language is pretty much limited," said the translator. Sherly Tan, the assistant marketing manager at Sunlit Advertising, said the company has duly provided assistance to foreign exhibitors by providing them with part-time translators. "We have called in five young intepreters fluent in Mandarin, they are hired by the vendors throughout the expo to aid in business-to-customer communication," she said, acknowledging that it is an area that the company wants to improve in the next edition. Tan said that the tenth consumer fair is one of the most diverse exhibition in Brunei with companies from over 10 countries such as Indonesia, Iran, Thailand, Taiwan, China, Singapore, Malaysia, Yemen, Syria and South Africa. Sunlit touted the Consumer Fair as "the exhibition to go to" for foreign companies looking to gauge the Brunei market and find local partners and distributors. As the exhibition continues to grow in terms of exhibitor participation, the company will need to find bigger venues to accommodate growth, she added.
The Red Bull and Sunsnack Jumbo Deal at the 10th Consumer Fair held at the Bridex Hall, Jerudong.
GET a chance to win the latest gadgets and even a Toyota Vios during the 10th Consumer Fair held at the Bridex Hall, Jerudong. with the Red Bull and Sunsnack Jumbo Deal. To be eligible to enter in the prize draw, just purchase one cluster pack of red Bull or one of any Sunsnack Alter Pack. Then simply fill in the form and wait. During the course of the Consumer Fair daily prizes will also be given. Some of the prizes to be won include a Samsung SIII, iPhone 4S, Samsung Note and even and iPad2 and ultimately the Toyota Avanza and Toyota Vios. Simply visit the Red Bull and Sunsnack booth during the fair to make a purchase and submit the form.
Some of the many Drypers products offered during the Consumer Fair at Bridex, Jerudong. Visitors can win prizes in the Drypers Double Draw.
DRYPERS one of the biggest baby diapers suppliers in Southeast Asia is giving a chance for winners of the consumer fair to win a list of attractive prizes in the Drypers Double Draw held exclusively during the latest instalment of the Consumer Fair, Bridex Hall, Jerudong. The double draw is held during the course of the consumer fair which was officially launched on June 27 and will run until July 1, 2012. The draw is held in conjunction with the relaunch of the new generation Drypers namely the "Wee Wee DRY" that comes with four botanical extract which are aloe vera, camomile, olive extract and vitamin E, which helps to keep a baby's skin clean. A list of attractive prizes are offered. Among the main prizes are Samsung Galaxy S3 and Samsung Note just to name a few. Visitors of the consumer fair who purchase any Drypers products are entitled to take part in the exciting Drypers Double Draw.
Bandar Seri Begawan - Members of the public are flocking to BRIDEX Hall in Jerudong for the largest assembly of products and services in the Sultanate, the Consumer Fair Part 10 (CF10). The fair's most sought-after items would be the wide array of local food products. Among those involved are the talented people behind Pines Restaurant and Breakwaters Cafe who are featuring some mouth-watering international fusion cuisine. According to the General Manager cum chef of both eateries, Wan Shaiful Ihsan bin Hj Osman, the homemade food items and products being sold, including the popular Kimchi from Korea as well as the signature Italian dessert called the Panacotta made with blueberry butter - are prepared fresh daily and use the highest quality of ingredients.
"Our menus for CF10 are being offered with 50 per cent discounts off the original prices and in addition to that, customers who spend at our booth will also receive a 20 per cent voucher to dine at our restaurants," he said. Meanwhile, Ray, Eric and Alex, two of whom are successful graduates of the famous culinary arts institute 'Le Cordon Bleu', have opened a pastry business called MAD (Making A Difference) Bites, that is receiving an overwhelming response for their sweet delicacies; namely, macaroons and scones. Meanwhile, the Brunei's first authenticated instant Islamic Beryani paste is also making its mark at the CF10. Marketing Executive PW1(Rtf) Hj Juhan bin Hj Tuah guarantees that "You can cook your delicious biryani in 30 minutes... Our instant paste is blended with natural herbs with aroma to get the rich and real taste of the biryani."
The Consumer Fair 10 will end tomorrow, when it is expected to draw even bigger crowds. Doors open from 10am to 10pm daily, while entrance is free. In accordance with its healthy lifestyle focus, the fair is also partnering with the likes of Fitness Zone Sdn Bhd, Gleneagles JPMC, the Breast Cancer Support Group Brunei Darussalam and the Health Promotion Centre for various promotions and activities, including a DIY salad eating competition. For the visitors' convenience, free shuttle buses will run regularly back and forth from the Jerudong Park Amphitheatre (Pusing Lagi area) to the event's venue. For more information, contact the organiser Sunlit Advertising at 2453666 or visit www.bruneiconsumerfair.com.
Bandar Seri Begawan - A mass aerobic workout event dubbed 'Saturday Night Fever', which incorporates Zumba Fitness, Bodyjam Dance, and Body Combat, attracted patrons to the Consumer Fair Part 10 (CF10) at sundown yesterday.
Fitness Zone teamed-up with Sunlit Advertising Sdn Bhd to organise the two-hour long event. According to Sherly Tan, Marketing Manager of Sunlit Advertising, "The mass aerobic workout event is in line with the theme for the 10th instalment of Consumer Fair, which is the focus towards promoting a healthy lifestyle." Many more health-related activities will be held on the final day of CF10 today, which will include various basketball challenges from al-on-1 Challenge, Make-the-Shot Challenge and a Slam Dunk Competition (eight feet high) where participants can also win prizes. A cycling clinic will also be held today and this will be followed by a cycling marathon at sundown.
A total of 420 booths have been filled up by vendors from various countries including Brunei, Indonesia,-Malaysia, Thailand, Iran, Pakistan, Syria and Yemen, a larger number than that seen at previous fairs. There is also a special zone on health-related products and services, as well as competitions such as a DIY Salad Eating Competition, a football challenge, interactive games, health checks from the Health Promotion Centre (HPC), and others. The CF10 will end today with vendors expecting to provide more discounts and attractive promotions. The fair opens from 10am to 10pm, and a free convenient shuttle bus service is provided from various pick-up points at the Jerudong Park parking lot. Further information may be obtained at www.bruneiconsumerfair.com or by calling Sunlit Advertising at 2453666.
Bandar Seri Begawan - Royal Brunei Airlines (RBA) is promoting holiday packages to various destinations and the opportunity to win lucky draw prizes at its booth set up at the BRIDEX Hall in Jerudong as part of Consumer Fair Part 10. Customers who travel with RBA can enjoy special packages to Bangkok, Hong Kong, Shanghai and Singapore. A special DPMM FC package is also available, where local football fans can purchase a package that is inclusive of an air ticket, accommodation, and an opportunity to watch DPMM FC play live in Singapore. Royal Skies is offering its 'Cash + Miles' redemption promotion for amazing destinations such as Bangkok, Kuala Lumpur, Manila, Melbourne, Shanghai and Singapore.
RBA will also give customers who purchase tickets on the RBA website - www.bruneiair.com - or holiday packages at the booth the opportunity to participate in a lucky draw to win holiday packages up for grabs. During the five-day fair, customers can purchase tickets online at the booth itself or at home to be eligible for the lucky draw. Visitors who participate in RBA quizzes at the booth also stand a chance to win holiday packages. The Head of the Commercial Department of Royal Brunei Airlines, Joan Lim stated, "The Consumer Fair is a great opportunity to interact with visitors planning to go on a holiday getaway who want to take advantage of our ready-made holiday packages or even customise packages to meet individual holiday needs. There are also going to be many other promotions, quizzes and prizes that visitors can enjoy at the Royal Brunei Airlines booth at Consumer Fair Part 10."
Visitors at the 10th Consumer Fair held at the BRIDEX building in Jerudong.
SUNLIT ADVERTISING has broken a new record of over 130,000 visitors for its recently held 10th Consumer Fair, but challenges remain for the organiser in visitor traffic management and venue space as the bi-annual FMCG and lifestyle goods exposition experience steady growth over the years. According to the organiser, the Consumer Fair concluded its five-day run two days ago a tally of 130,708 visitors, an increase from its previous Consumer Fair held January which was estimated at more than 120,000. Sunlit Advertising's Marketing Executive Ivy Belle Tiongco however said that it wasn't a big increase which the organiser anticipated despite breaking the previous record. "We had expected more, but due to the traffic congestion, maybe that's why it wasn't a big increase," she said.
Sherly Tan, Assistant Marketing Manager at Sunlit Advertising attributed this to the Fair's increasing popularity among local consumers and the choice of venue to accommodate the growing number of exhbitors. She said that Sunlit has hailed its tenth Consumer Fair as the largest ever organised by the company in terms of exhibition space and activities, with over 400 exhibitors comprising local and international companies showcasing their latest products and services and bargain prices. "The Brunei International Defense Exhibition (BRIDEX) building in Jerudong was selected as the venue of choice for CF 10 because the International Convention Centre (ICC) can no longer accommodate to our growing demand for more exhibition space," Tan told The Brunei Times two days ago. "A lot of space were already filled up even before we officially announced the event last month. At ICC, we could only accommodate up to 300 booths, but here at BRIDEX we are looking at over 400," she added. As there was only one access to BRIDEX and limited parking space within the premise, the organiser provided shuttle buses for visitors to get from the parking grounds of Jerudong Park to the venue from 10am to 10pm for five days.
This however resulted to a congestion along the Tutong Highway leading to Jerudong Park and hour-long queues at the designated drop-off point at peak hours. "This clearly shows that a lot of people want to come to the Consumer Fair, as many claim that they get everything they need here. For many years, we provide everything to meet all needs, from food and textile to furniture and consumer electronics, and even banking and travel services," she said. "We believe that we could get even more visitors if we could solve that congestion issue. Parking was an issue when we organised it at ICC, but at least there was easier access to the venue for visitors," she added.
Sunlit touted the Consumer Fair as "the exhibition to go to" for foreign companies looking to gauge the Brunei market and find local partners and distributors. Tan said that the tenth consumer fair is one of the most diverse exhibition it has ever held with international companies from over 10 countries such as Indonesia, Iran, Thailand, Taiwan, China, Singapore, Malaysia, Yemen, Syria and South Africa. Tan revealed that the next consumer fair will be held in January next year, although the venue has not been confirmed. She said that as the Consumer Fair continues to grow in terms of exhibitor participation, the organiser will continue to find bigger venues to accommodate that growth for the next coming events.
Bandar Seri Begawan - In an ongoing effort to encourage and create public awareness on the significance of having Takaful and to increase awareness with the aim of helping the public to improve their financial well-being and risk protection, Takaful Brunei Keluarga Sdn Bhd (TBK) will take part in the 10d' Consumer Fair that will be held at BRIDEX International Conterence Centre, Jerudong, a press release stated. This is the second time that TBK participates in the Consumer Fair which will be held from June 27 to July 1. For this upcoming fair, TBK will offer a few range of its products and solutions for protection to the visitors such as Takaful Nur Savings, Takaful Retirement and Takaful 'As Syifa'.
Takaful Nur Savings is an ideal plan which comprises the elements of savings and returns on investment with individual protection. And for Takaful Retirement, it helps protect you and your loved ones and your retirement dreams. Meanwhile, Takaful As Syifa' is basically a Takaful medical plan coverage which provides reimbursement of medical expenses in respect of medical treatment due to illness or accident borne by the participant. The main objectives of this plan are provision of financial benefit in the event of illness or bodily injury. During the five-day event, customers who participate in the Takaful 'As Syifa' will be eligible to receive a special 10 per cent discount. The TBK booth during the 10th Consumer Fair will be located in Dewan 1, booth number Wl-W3.
SUNLIT Advertising hopes to break even more records with its tenth anniversary FMCG and lifestyle goods expo this week, showcasing more exhibitors in a larger venue and crowd-pulling activities.
Launched yesterday, the tenth Consumer Fair is set to become the largest ever organised by the company, with over 400 exhibitors comprising local and international companies showcasing their latest products and services and bargain prices.
"This is by far the biggest we've ever organised, in terms of the number of exhibitors we have and activities during the fair," said Sherly Tan, Sunlit's Assistant Marketing Manager.
Due to overwhelming response from exhibitors, the organiser moved the event from the International Convention Centre (ICC) where it was regularly held, to the Brunei International Defense Exhibition (BRIDEX) building in Jerudong for the larger space.
"We needed a larger venue to accommodate the increasing number of exhibitors, mostly coming from overseas such as Thailand, Malaysia, Indonesia, Iran, Pakistan and Yemen," said Tan. "Most of the exhibitors requested for bigger space. They want to go all out because larger pavilions easily attract visitors," she added. Tan said that most exhibitors who have signed up were backlogs that couldn't make it in time from Consumer Fair 9 due to limited space. "So you can see that a lot of space were already filled up even before we officially announced the event last month. At ICC, we could only accommodate up to 300 booths, but here at Bridex we are looking at over 400," she added. Speaking with the The Brunei Times during the expo's launch yesterday, Tan said that the tenth consumer fair hopes to draw even more visitors following the record-breaking event held earlier this year. According to Tan, the Ninth Consumer Fair, which was held in January, drew in over 120,000 visitors, which was a new record for the fair since it was first introduced in 2008, and that the organisers are anticipating that CF10 would top that record. The tenth Consumer Fair will end on July 1.
Bandar Seri Begawan - Participants of the upcoming 10th Consumer Fair (CF10) were yesterday enlightened on the regulations concerning their display items, operation timings, security and safety throughout the exhibition at a briefing held at the Sunlit Advertising Sdn Bhd office. Vendors were also briefed on the outline of the parallel activities lined up and other services provided during the five-day event that will commence with an opening ceremony on June 27 at the BRIDEX International Conference Centre in Jerudong. The significant milestone of this 10th installment of the CF will be marked with an even larger and more fun-packed shopping and entertainment event with a total of 420 booths to be filled by local and foreign vendors, 100 more than the previous CF. The event will be partaken by Brunei, Indonesia, Malaysia, Thailand, China, Taiwan, Iran, Pakistan, Syria and Yemen.
This year's CF will carry a health related theme. With the vast grounds of the CF10 venue, it will not only see many indoor activities but also a number of exciting outdoor happenings. On top of the usual fantastic exclusive shopping deals and great food and beverages featured, this year's CF will also feature sporting activities conducted by Fitness Zone, joy rides on an all-terrain vehicle (ATV) and many more. At the same time, members of the public can also get a chance to walk home with a brand new Toyota Vios and round-trip tickets for two to London by joining the lucky draw. The organisers have also provided a free shuttle bus service at the Jerudong Park "Pusing Lagi" parking area for the convenience of the public to visit CF 10, which will open daily from 10am to 10pm until July 1. More information on CF10 is available at www.bruneiconsumerfair.com or call Sunlit Advertising at 2453666.
Participating vendors of the upcoming CF10 listening to the briefing held at Sunlit Advertising Sdn Bhd yesterday.
THE next instalment of the Consumer Fair (CF10), which will be held at the BRIDEX International Conference Centre in Jerudong, is looking into setting up 420 booths during the five-day event. In preparation for CF10, event organiser Sunlit Advertising Sdn Bhd held a briefing for the vendors to go over the regulations concerning the set up of display items, operation times, security and safety throughout the exhibition and the other services provided. The CF10 is a significant milestone for organisers of the Consumer Fair as it will be the event's tenth instalment.
Local and foreign vendors will be participating in the event selling food, clothes, electronics and plenty more. Among the countries participating in CF10 are Brunei, Malaysia, Indonesia, Thailand, China, Taiwan, Iran, Pakistan, Syria and Yemen. In addition to that, there will be a number of activities held both indoors and outdoors. CF10 will also be pushing a healthy lifestyle theme, and will be partnering with Fitness Zone to provide related activities. There will also be a number of health check-up booths provided. CF10 is set to run from June 27 to July 1 from 10am to 10pm. A free shuttle bus service will be provided from Jerudong Park's Pusing Lagi parking area. Visit www. bruneiconsumerfair.com or call Sunlit at 2453666 for more information.
Sunlit Sdn Bhd executive director Dato Hj Danial Hj Danial (R) exchanges signed documents with a representative of one of the event partners during yesterday's ceremony.
Bandar Seri Begawan - A contract signing ceremony took place yesterday between Consumer Fair event manager Sunlit Advertising Sdn Bhd and its event and activity partners for the 10th edition of Brunei's largest and most highly anticipated consumer event. The contract signing ceremony took place at Sunlit Advertising Sdn Bhd's main office in Beribi yesterday. Signing on behalf of Sunlit Advertising Sdn Bhd was Dato Hj Danial bin Hj Hanafiah, Executive Director of Sunlit Advertising, while the event and activity partners were represented by their respective staff The contract signing ceremony was witnessed by Sherly Tan, Marketing Manager for Sunlit Advertising Sdn Bhd. Signing the contract agreement as official transporter was Roland Ti, the General Manager of Bayu Ilham Motors Sdn Bhd. Witnessing the signing was Raymond Thian, Manager Signing the contract as the exclusive media print media supporter was James Kon, the Deputy Editor of -Borneo Bulletin on behalf of Brunei Press Sdn Bhd, parent company of Borneo Bulletin and Media Permata.
As the official telecommunication company, Telekom Brunei Berhad (TelBru) was represented by Ms Rusydina Hj Juhaidi, Corporate Communications Officer for Corporate Affairs, witnessed by Rulizan Mohammad Daud. BT Forwarding Sdn Bhd as the official forwarder was signed by Ms Angel Liew Ing Kiat (Marketing Executive), witnessed by Ms Ang Yueh Sha. Committed in providing security as the official CCTV service provider, Oregon Systems Sdn Bhd was signed by Ms Grace Liana Lipang, witnessed by Ms Erniwati Shamri. The activity partners include Fitness Zone, Brunei Nerfers Association, New Motors Sdn Bhd and Adsports Event Management. Signing on behalf of Fitness Zone was Ali Sahrin Ahmad, Operations Manager, while Brunei Nerfers Association was represented by Pg Mohd Shahrunezam bin Pg Hj Rani. Meanwhile, Ms Saiedah Syafiah Abdul Razak, Sales Manager, inked the agreement on behalf of New Motors Sdn Bhd, witnessed by Siti Khairunnisa Aji. Other partners include AnakBrunei.org as the official social media partner, Aewon Garment & Embroidery Sdn Bhd as the official apparel and AdSports Event Management as the official activity partner.
Billed as the grandest and most popular consumer expo in the country, the 10th edition of Consumer Fair will make a return at the BRIDEX International Conference Centre from June 27 to July 1. With the ever-increasing attendance of visitors in past fairs largely attributed to its exclusive shopping and entertainment opportunities from both local and foreign exhibitors, Consumer Fair Part 10 looks set to attract even more public interest with a host of exciting outdoor activities including a fun-packed family carnival, the chance for a joy ride on an ATV, fitness activities and a meet-greet with SYM bikers. The theme for Consumer Fair Part 10 focuses on preserving a healthy lifestyle. According to a press release, this was in response to His Majesty's titah on the occasion of the 100 Years Anniversary of the Health Services and Launching of the Health Convention on November 15, 2007. The Consumer Fair 10 will be open to the public from 10am to 10pm daily for five consecutive days. Free shuttle bus services will be available for the convenience of the public. The Consumer Fair 10 is supported by the Ministry of Industry and Primary Resources. More information could be found at www.bruneiconsumerfair com.
SUNLIT Advertising's Consumer Fair 10 (CF10) is expected to draw much more than 120,000 people, with the amount of activities and booths made available this time around.
The latest Consumer Fair, which will be held at the Bridex Hall in Jerudong, will see an increase in the number of exhibitor booths from 330 to 420. It will also consist of outdoor activities in a "family carnival" set up, with a theme focused around health awareness, according to the event organiser. The CF10 will be held from June 27 till July 1, 2012. Sherly Tan, marketing manager of Sunlit Advertising Sdn Bhd said that as of press time, all booths have already been filled.
"This will be our biggest Consumer Fair as it is our fifth year and our 10th instalment," she said during a signing ceremony at Sunlit Advertising's headquarters at the Beribi Light Industrial Estate yesterday. She added that because of the size of the event, Sunlit Advertising decided to move to the Bridex Hall in order to utilise the outdoor space, which Tan said has not been done before. One of the challenges that Tan said that Sunlit will be trying to minimise is parking-related problems.
"We have allocated parking spaces for consumers to park at the Jerudong Park Amphitheatre parking where the Pusing Lagi is, and free shuttle buses will bring the consumers to the Bridex Hall," she said. The latest consumer fair will continue to have a mix of local and international exhibitors. Tan also confirmed that Thailand and Iran are among the countries that have already signed for country pavilions.
CF10 will also have an aim to push a healthy lifestyle theme, and will be partnering with Fitness Zone Sdn Bhd to provide related activities. Tan added that there will also be health check-ups, with fitness activities such as dancing and aerobics in the pipeline. "We are also doing sports activities like a football competition and a lot of other things related to health," said the marketing manager. Yesterday's signing ceremony saw Sunlit Advertising Sdn Bhd ink deals with its event and activity partners which included Telekom Brunei Berhad (TelBru), Brunei Press Sdn Bhd, BT Forwarding Sdn Bhd, AnakBrunei.com, Oregon Systems Sdn Bhd, Aewon Garment Sdn Bhd, New Motors Sdn Bhd, Brunei Nerfers Association (BRUNERF), Fitness Zone and AdSports Event Management.
SUNLIT Advertising is touting its consumer fairs as the exhibition to go to for foreign companies looking to test the Brunei market.
"The Consumer Fair is already at Part 10, and it is very popular with a lot of international exhibitors so if they want to come to Brunei, they prefer the Consumer Fair because their products reach directly to the consumers," said Sherly Tan, assistant marketing manager from Sunlit Advertising. The growing number of visitors every year has caught the attention of companies from China, Indonesia, Thailand, Singapore, Malaysia, Syria and India, to name a few, said Tan who was present yesterday at the Tiong Hwa Chinese New Year Open House 2012 held at the International Convention Centre (ICC) in Berakas.
Tan revealed that the next Consumer Fair will be held in June and some of the other events in the pipeline include the third edition of TechExpo, scheduled to be held in early December. Asked whether Sunlit has other plans, Tan said that the company has laid out their five-year plan, which includes looking to venture overseas. However "nothing has been confirmed yet," she said. Earlier this year, Tan said the company lost count of the number of visitors because it had only printed about 120,000 tickets. "By 3 pm on Sunday afternoon, we already finished distributing them, so there's actually a lot more than 120,000 visitors," she said in a previous report.
"A lot of companies have signed up, and we don't have much space left. And some of them, who couldn't make it in time for Consumer Fair 9 immediately signed up for Consumer Fair 10 so we are expecting quite a lot of exhibitors in June," she said. To date, exhibitors from China, Taiwan, Malaysia and Indonesia are expected to participate in Consumer Fair 10. Should the exhibitors accumulate to the 400 or 500 range, Sunlit may have to consider a larger venue. "We're still talking about location," said Tan. However, Sunlit won't have many choices in Brunei to host an indoor event of such magnitude, leaving them with limited choices. Tan attributed the influx of visitors to the wide variety of activities carried out during the event.
The Consumer Fair 10 from Sunlit will be "special", Tan said. "Especially since it's our 10th anniversary, we are aiming to have different content for our visitors," she said.